About me

Hi, I'm Michael Serres

I lead a productized agency for digital transformation. I spent close to two decades in financial services at BlackRock, HSBC, and Manulife—on digital strategy, analytics, CRM, and operations. I've been on both sides: business and technology.

Since 2018 I've focused on modern tech—web development, cloud, data, analytics dashboards, algorithmic trading, and AI—and how they apply in the real world. I've shipped business intelligence tools, dashboards that won awards and mobile apps for clients like the Seychelles Fishing Authority.

Today we run a productized model: fixed retainers, one task at a time, minimum 3 months. We build with Next.js, Convex, Tailwind, shadcn, Expo, and Turbo—and we use AI and automation in our own workflow. We speak the language of tech, business, and AI, and we work with SMEs and enterprises alike.

Why productized

I've seen too many projects stuck in endless discovery, custom quotes, and scope creep. Enterprise consultants charge six figures for overengineered solutions. Freelancers and generic dev shops often don't bridge business and tech.

We fix that with a clear offer: a fixed monthly retainer, one task at a time. You know the price and the rules up front. We focus on delivery—analytics, dashboards, custom SaaS, AI tools—using a stack we know inside out. No lock-in; you own everything we build.

My approach

Practical over perfect

We focus on what actually moves the needle—dashboards that get used, tools that solve one problem well. We start with your biggest pain point and deliver that first.

Honest about fit

On our first call we'll say if a productized retainer makes sense for you. We're not here to oversell—our reputation depends on delivering value, not quick sales.

You own everything

Your data, your code, your systems. We deliver and hand over. No lock-in, no dependency—we're here to build and support, not to create ongoing reliance.

Background

BlackRock

Director, APAC Digital Marketing; VP Digital Marketing & CRM. Digital strategy, web, campaigns, analytics, relationship marketing.

HSBC

CRM & MI Program Manager. Global CRM rollout, reporting tools, sales management information.

Manulife

MD, Head of APAC Digital. Digital strategy, analytics, campaigns, lead gen, relationship marketing across the region.

QTech International / Digital Central

Strategic partner (QTech, UAE) and Director (Digital Central, Seychelles). Digital agency work, MVPs, websites, apps, payments, and productized delivery.

Education: BSc Mathematics and Computer Science, University of East Anglia. French Baccalaureate (Maths), Lycée Stendhal Milan. Languages: English, French, Italian, Spanish.

Let's talk

Book a free 30-minute call to see if a productized retainer fits your next task. No pressure—just a clear conversation.

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