Hi, I'm Michael Serres.
I spent 15 years inside global financial institutions — BlackRock, HSBC, Manulife — watching digital transformation fail expensively.
I left to build the version that actually works. No $500K strategy decks. No committee approvals. Just working AI systems deployed into real businesses.
Today I'm based in Chiang Mai, Thailand. I run my own AI workforce — agents that handle marketing, development, and business operations. AI Team OS is what I built for myself, now available to everyone.
“I spent 15 years inside global financial institutions watching digital transformation fail expensively. I left to build the version that actually works.”
Where I came from.
BlackRock
Director, APAC Digital Marketing; VP Digital Marketing & CRM
Digital strategy, web, campaigns, analytics, relationship marketing across Asia Pacific.
HSBC
CRM & MI Program Manager
Global CRM rollout, reporting tools, sales management information.
Manulife
MD, Head of APAC Digital
Digital strategy, analytics, campaigns, lead gen across the region.
Digital Central
Director & Founder
AI transformation agency. Building AI workforces for businesses that are done paying for manual headcount.
Education: BSc Mathematics and Computer Science, University of East Anglia. French Baccalaureate, Lycée Stendhal Milan. Languages: English, French, Italian, Spanish.
How I work.
Practical over perfect
We focus on what actually moves the needle. Start with the biggest pain point. Deliver that first. No six-month roadmaps.
Honest about fit
On our first call I'll say if we can help. We're not here to oversell — reputation depends on delivering value, not closing deals.
You own everything
Your data, your code, your agents. We build and hand over. No lock-in, no ongoing dependency unless you want it.
Let's talk.
30 minutes. No pressure. Just a clear conversation about where you are and what AI can do for your business.